Jewellery buyers are increasingly looking for diamonds that feel distinctive and personal. De Beers’ 2025 US Diamond Acquisition Study found that average spending on natural diamond jewellery increased 25% to $4,063 per piece, while non-bridal purchases such as gifting and self-purchase represented 75% of natural diamond demand value. Gen Z also accounted for 23% of natural diamond...
Some gifts are enjoyed for a moment. Others become part of someone's everyday life.
A diamond bracelet sits somewhere beautifully in between. It feels special enough for a major milestone, yet versatile enough to be worn with office outfits, casual looks, festive clothing, and evening wear.
In 2026, jewellery gifting is increasingly expanding beyond weddings and traditional...
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