Alternatively, EA FC 25 Coins says that discretionary items can be given by customer service agents to players who may have accidentally deleted items, or given by testing and quality verification users via test accounts when issues arrive. Obviously, these scenarios have very strict restrictions on them.
EA is clearly trying to head off the idea that it's been using these FC Ultimate Team discretionary items without restraint. It's easy to understand why FC Ultimate Team players would be worried that the YouTubers and Twitch streamers they follow are being manipulative and aren't relying on the same systems they are. Further, they worried that EA could be manipulating the FC Ultimate Team market with these discretionary items.
What EA is trying to do is correct this mistaken assumption, as it would prove incredibly damaging to the perception of what's become one of EA's most lucrative games. If players can't trust FC Ultimate Team packs, then they won't buy them. EA wants players to know that, even while the controversy at hand is very bad, they can still trust the FC Ultimate Team market.
With that said, EA isn't trying to deny the controversy itself. It's acknowledged that the discretionary item redemption system has been abused and launched a full and "rigorous" investigation into how it happened. It has also promised to punish all accounts that have been involved in the illicit buying or selling of these discretionary items and will delete all illicit items. Lastly, EA has issued an apology for the impact the problem and controversy have had on the FC community. Hopefully, FC players will appreciate that as a start.
FC is one of the best local multiplayer games of the last decade. The classic 2v2 match between four friends is one of the most enjoyable and competitive gaming experiences anyone can have. Because of the competitive nature of a cheap EAFC 25 Coins match, gamers want to be using the best teams possible. While there are always a few clubs that stay near the top, the best clubs in FC change every year.