Mukesh Ambani launches India's cheapest 4G laptop JioBook 

Mukesh Ambani launches India's cheapest 4G laptop JioBook at Rs 16499!. After Rs 999 Jio Bharat 4G phone, He now focuses on the laptop market with JioBook.Jio Bharat has begun to break into India's 2G market.JioBook is set to attract students and professionals with its lightweight (990 gm), pocket-friendly and unique features.

New JioBook consists of:

• Stylish designs featuring a matte finish and ultra-slim build.
• 4G-LTE and dual-band WiFi abilities.
• 2 GHz MediaTek octa-core chipset for smooth multitasking.
• 11.6 inch anti-glare HD display and 2 MP webcam for video calls.
• Infinity keyboard, 4GB RAM, 64GB internal storage and JioOS operating system.
• 8 hours of battery backup through a single charge.
• Large multi-gesture trackpad and seamless connectivity options.

It’s set to revolutionalise customer experience.

Here are 4 strategies he’s leveraging to disrupt India's laptop market:

1. Mission for India:

His target is to promote new JioBook as “India’s 1st Learning Book”, and “Your Ultimate Learning Partner” for customers of all ages.🇮🇳

2. Freebies:

As a launch offer, he's offering 100 GB cloud storage for 12 months, a premium laptop carries case and a Quick Heal Security pack for 12 months.

These are worth Rs 1500.

3. Improvement:

He launched his first JioBook in October 2022 at Rs 15799.

New model is improved in materials, weight and features.

4. Affordability:

It comes with JioBIAN (ready coding environment), Jio Security, Jio TV, JioCloudGames, and others.

It also has an in-built feature to activate your Jio SIM.

You can pre-order it at Amazon, JioMart, and Reliance Digital’s online plus offline stores.

Delivery will start from 5th August.

PS- It’ll be interesting to see how price-sensitive Indians react to Mukesh Ambani’s new masterstroke.

People may skip 4G phones to buy a JioBook!😉

Can Ambani play his disruption strategy again?

Do you think JioBook will be successful in the market?