I was first introduced to by, an industry veteran with a keen eye for new talent and a longtime acquaintance in 2025. He told me he was teaming up with founder also the founder, and creative director to work on a new denim label. My initial thought before seeing any product: Denim is not an easy category to launch. Without this baked in virality, is grappling with driving revenue and shoppability on. I launched because I was tired of the obsession with quick fixes, Everything was about the next miracle ingredient, the next thing to buy to optimize yourself. says that, at this moment, there's a strong opportunity to champion new and emerging designers.

These two developments epitomize menswear today: It's not a suit, but not not a suit which was not not the title of Not Suits, But Suits. Men may not be as formal as they once were, but they are not as casual as they were three years ago, either. For consumers, health is less about adopting a single product than learning how to participate in a system. Exactly what resilience looks like depends on. brands that rely heavily on natural materials might be prudent to invest in regenerative agriculture, protect water supp and support biodiversity through nature credits. By division, jewelry which includes and led the way, with 14 growth exceeding expectations 10 in consensus.

The way the Middle East project came about is that in 2017, I wrote a book with Vogue about young designers in London. On the occasion of its publishing, my aunt, who lives in, invited me to attend a gathering. There I met so many unbelievable designers, and many to me that night, Please do something here like what you are doing in the UK. appointment formalizes something has been experimenting with already, bringing cultural operators inside the tent to reshape how its IP lives. mandate is deliberately fluid. Reporting to Marcus Rosie, global head of creative, he's been told, in essence, to build a lab, bring in outside designers, and pursue projects big and small, from mass retail to obscure passion plays.

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This focus on perspective is feeding into innovation across affiliates. Affiliates may not be sufficient enough to stand alone, but the sales tool had its own revamp in 2025, with the launch of various creator centric platforms. launched direct to consumer creator storefronts, while parent company announced its forthcoming platform. If you are looking for a more relaxed fit, reach for, which is available in both regular and oversized fit. Everything feels like it's moving fast at the moment, he I hope things start to slow down and we see a more curated landscape. I saw the traction of what that could do.

At her wedding, two camcorders were passed around among guests, documenting the day entirely from their perspective. It ended up being one of my favorite touches because guests were engaged, excited, and it added a nostalgic feeling, Santos When she received the footage afterward, she cried. It was such a raw and authentic video. It's nice to invite people to experience the collection in a different way, creative director. You'd be hard pressed to find a pair of pants as comfortable and versatile as jeans with an ultra relaxed, low rise and roomy leg fit. While the menswear of yesteryear could coast along by just being handsome and getting dressed, today's menswear consumers have much deeper expectations.