For a long time, businesses could build a website, optimize it for search engines, run paid campaigns, publish content, and measure traffic to understand whether their marketing was working. Those fundamentals still matter, but the way customers discover, evaluate, and choose brands is changing.
People are no longer relying only on traditional Google search. They are asking ChatGPT questions,...
Digital marketing changed faster in the last three years than most businesses budgeted for.
The old growth plan was comfortable: improve Google rankings, publish blogs, run paid campaigns, post on social, collect leads. Those activities still matter, but the world around them has moved. Your customers now ask ChatGPT which product to buy, get synthesised answers from Google's AI search before...
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