The Comped Mirage: Why Freebies Cost More Than You Think There is a special thrill that comes with being treated like a VIP. A complimentary meal, a free hotel room, tickets to a show, or a generous cashback offer. These comps are presented as rewards for loyalty, a token of appreciation for your patronage. They feel like a bonus, a little extra something that makes the experience more enjoyable. Yet beneath the surface of these freebies lies a...